MEDIA CONTACT:
Scott Robertson, APR
Director of Marketing & Communications
NAMM, the International Music Products Association
760-438-8007, ext. 102
Fax: 760-438-8257
e-mail: scottr@namm.com
DEVO 2.0 PARTNERS WITH NAMM TO INCREASE AWARENESS
AND SUPPORT FOR MUSIC EDUCATION
Album/DVD of Classic DEVO Hits Re-Recorded with Kids and for Kids Out on March 14 on Disney Sound
DEVO 2.0 10 City School Tour Kicks Off March 27 in Providence, R.I.
CARLSBAD, Calif., March 8, 2006 —DEVO, one of the '80s most innovative and iconic bands, has partnered with Disney Sound to bring their hits to a new generation with 'DEVO 2.0,' a combination CD/DVD package set for release on March 14. The original members of DEVO rerecorded ten songs (some with revamped lyrics) and two brand new ones with DEVO 2.0, a group of five talented kids aged 10-14.
"The concept is about the energy and aesthetic of DEVO being passed like an Olympic torch to a new generation," said DEVO frontman Gerald V. Casale, who directed all 9 newly created music videos on the DVD. The platinum-selling band handpicked kids Nicole, Jackie, Nathan, Michael and Kane to don the famous "energy domes" and become DEVO 2.0. Unlike the original DEVO, DEVO 2.0 is a co-ed affair, with lead singer Nicole and keyboardist Jackie lending diversity to the DEVO chemistry. "I'm honored to be the new Mark Mothersbaugh!" declared Nicole.
DEVO 2.0 will bring their energy and enthusiasm to the road this spring. NAMM, the International Music Products Association has teamed up with the five gifted musicians of DEVO 2.0 and Disney Sound for a 10 date tour of U.S. schools launching in Providence, RI to support music education for kids. NAMM believes that music is vital to a quality education for every child in America and develops programs and initiatives that give children much needed access to music making.
The DEVO 2.0 tour will visit and perform at elementary and middle schools in the following cities:
| DATE |
CITY |
VENUE |
| Monday, March 27 |
Providence, RI |
Oliver Hazard Perry Middle School |
| Tuesday, March 28 |
Manchester, CT |
Buckley School |
| Wednesday, March 29 |
Milford, NJ |
Milford Boro Middle School |
| Thursday, March 30 |
Philadelphia, PA |
Philadelphia Performing Arts School |
| Friday, March 31 |
Vienna, VA |
Archer Elementary School |
| Monday, April 3 |
Akron, OH |
Miller-South Visual Performing Arts Middle School |
| Tuesday, April 4 |
Bloomfield Hills, MI |
St. Hugo of the Hills School |
| Wednesday, April 5 |
Manteno, IL |
Manteno Middle School |
| Thursday, April 6 |
Oak Lawn, IL |
J Covington Elementary School |
| Friday, April 7 |
Wauwatosa, WI |
Christ King School |
"DEVO is one of my favorite bands," Buena Vista Music Group EVP & GM David Agnew said in a recent interview. "I think their music was years ahead of its time – and is timeless . . . it's playful and great to dance to, which is the key to any good kids' music. When you consider that Disney has been responsible for some of the most popular children's music of all time, and that most people trust Disney to bring them music that is appropriate for their kids, it seemed like a winning combination to me."
In addition to shots of DEVO 2.0 performing the songs, the DVD features frenzied, surreal animations, including neon dinosaurs, pandas in sombreros, and anthropomorphic potatoes; special features include an extensive photo gallery and interviews of the original DEVO's Mark Mothersbaugh and Gerald V. Casale by the members of DEVO 2.0. DEVO's most famous songs all make appearances, including "Freedom of Choice," "Boy U Want" ("Girl U Want" rewritten to more appropriately accommodate lead singer Nicole) and the platinum-certified hit "Whip It," a music video staple for a fledgling MTV network in the early 1980s. The band also offers up their first original songs in 15 years, "Cyclops" and "The Winner."
Founded at Kent State University in 1972 by art students Gerald V. Casale and Mark Mothersbaugh, DEVO took their name and ideology from the concept of "de-evolution," the idea that mankind has regressed rather than evolved. Sharp social satire was the driving force behind their songs. DEVO's obsession with technology, pioneering use of synthesizers and highly stylized music videos made it a seminal band.
DEVO is: Mark Mothersbaugh (vocals, keyboards, guitar), Gerald V. Casale (vocals, bass, keyboards), Bob Mothersbaugh (guitar, vocals), and Bob Casale (guitar, keyboards, vocals).
Disney Sound, which is releasing DEVO 2.0, is Walt Disney Records' new imprint designed to create original musical works for the whole family. Disney Sound is planning a series of "remaking the band" projects, uniting original band members of iconic groups with talented kids for newly recorded CD and DVD releases. Next up is a partnership with the Go-Go's.
| DEVO 2.0 CD TRACK LISTING: |
DVD TRACK LISTING: |
- That's Good
- Peek A Boo
- Whip It
- Boy U Want
- Uncontrollable Urge
- Cyclops
- Big Mess
- Jerkin Back N Forth
- Through Being Cool
- Freedom of Choice
- Beautiful World
|
- That's Good
- Big Mess
- Whip It
- Freedom of Choice
- Uncontrollable Urge
- Peek A Boo
- Cyclops
- Beautiful World
- Boy U Want
|
On March 14, 2006, the DEVO 2.0 CD with bonus music video DVD will be available for a suggested retail price of $18.98 wherever music is sold. Disney Sound and Walt Disney Records are part of The Buena Vista Music Group, the recorded music and music-publishing arm of The Walt Disney Studio. Check out www.devo2-0.com to hear music, see videos and learn more!
About NAMM
The International Music Products Association, commonly called NAMM in reference to the organization’s popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $16 billion global musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies. For more information about NAMM, interested parties can visit www.namm.com or call 800-767-NAMM (6266).
