MEDIA CONTACT:
Scott Robertson, APR
Director of Marketing & Communications
NAMM, the International Music Products Association
760-438-8007, ext. 102
Fax: 760-438-8257
e-mail: scottr@namm.com
NAMM TEAMS UP WITH
CAMP
JAM ROCK 'N' ROLL SUMMER CAMP
NAMM Members Get the Chance to Promote Their Business to Young Music Makers in Their Communities
CARLSBAD, Calif., March 6, 2006 �NAMM Members will have the chance to promote their companies to an audience of pre-teen and teen music makers in their local markets, thanks to a new partnership between NAMM's teen initiative themusicedge.com and Camp Jam, a rock 'n' roll summer day camp for kids ages 11 to 17.
Camp Jam recently announced the launch of a 10-city Camp Jam Rock 'n' Roll Spring Tour that will offer young musicians, bands and vocalists an interactive rock 'n' roll experience and backstage look at the one-of-a-kind camp visiting their city this summer. Young music students attending the five-day Camp Jam sessions receive instruction on guitar, bass, keyboard, drums or vocals by professional instructors and have access to top-of-the-line gear provided by NAMM Members Peavey and Yamaha.
NAMM Members who participate�for free� in the Camp Jam Rock 'n' Roll Spring Tour will receive the following benefits:
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Inclusion in local ads that promote the mini camps.
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The opportunity to provide promotional information and coupons in "prize packs" that are handed out during the mini-camp event.
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Banner space on site at the mini camps
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Inclusion in the Camp Scholarship give-away radio promotion, valued at $500, at no cost to Members.
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Complimentary "NAMM / Camp Jam 2006" promotional items to display in their stores.
Camp Jam Rock 'n' Roll Spring Tour will stop in all markets where Camp Jam is scheduled to hold sessions during the summer of 2006. Dates and cities along the tour include:
March 18 � Philadelphia, Pa.
March 19 � Washington DC
March 25 � Atlanta, Ga.
March 26 � Orlando, Fla.
April 1 � Houston, Texas
April 2 � Dallas, Texas
April 4 - St. Louis, Mo.
April 8 � Chicago, Ill.
April 9 � Detroit, Mich.
April 11 � Cleveland, Ohio
In each city along the tour, Camp Jam will host a live music event featuring the Camp Jam Tour Van, a mini-concert setup with full backline, instruments and sound system, a backstage area, video presentation, Q&A session and a citywide "Teen Rock Solo Contest."
"The Camp Jam Rock 'n' Roll Spring Tour will give young musicians a taste of the Camp Jam experience and demonstrate how it is filling a much needed void," said Dan Lipson, co-founder with Carlisi of Camp Jam Co. "They have camps for young athletes, while young rock musicians are often left on their own without opportunities to improve their skills in a group setting or meet and play rock 'n' roll with others their age. With Camp Jam, we're providing this opportunity."
For more information about how to participate in the Camp Jam Rock 'n' Roll Spring Tour and promote your store at the events, contact Jennifer Paisley at
Jenniferp@namm.com
or call NAMM's contact center at 800-767-6266. To find out more about the Camp Jam sessions, visit
www.campjamusa.com
or
namm.org
.
About Camp Jam
Founded by Jeff Carlisi, one of rock music's celebrated guitarists/songwriters and a founding member of platinum selling act .38 Special, and his business partner Dan Lipson, Camp Jam is the new day camp alternative for young musicians, vocalists and bands eager to get out of their garages during the summer break, hone their rock 'n' roll chops and form a band with their peers, all while getting an insider's access to the music business from the people who live it everyday: professional musicians, songwriters, A&R reps and industry veterans. First launched in Atlanta in 2004, the camp is now rocking and rolling into seven more cities in 2006, including Washington, DC; Cleveland, Ohio; Chicago, Ill.; Detroit, Mich.; Philadelphia, Pa.; St. Louis, Mo. and Orlando, Fla. For more information on Camp Jam and to register online, visit www.campjamusa.com or call toll free at 1-800-513-0930.
About themusicedge.com
themusicedge.com is NAMM's non-profit Web resource and online music magazine established in May 2003 to inform young music fans about rising music trends, support up-and-coming bands as well as inspire visitors to participate in active music playing by creating a strong virtual community.
About NAMM
The International Music Products Association, commonly called NAMM in reference to the organization�s popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $16 billion global musical instruments and products industry. NAMM�s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies. For more information about NAMM, interested parties can visit
www.namm.com
or call 800-767-NAMM (6266).
