MEDIA CONTACT:
Scott Robertson, APR
Director of Marketing & Communications
NAMM, the International Music Products Association
760-438-8007, ext. 102
Fax: 760-438-8257
e-mail: scottr@namm.com
2006 NAMM SUMMER SESSION TRADE SHOW OPENS IN AUSTIN
Music Products Industry Association Gathers in the 'Live Music Capital of the World'
for Business, Networking, Education and Entertainment
AUSTIN, Texas, July 14, 2006—NAMM, the International Music Products Association, opened its 2006 Summer Session trade show today, which runs through Sunday, July 16, at the Austin Convention Center.
Approximately 20,000 music products industry professionals from 60 countries are expected to attend Summer Session to view the latest musical instruments and products from more than 500 exhibiting companies.
In addition to the many exhibits, there are a variety of activities scheduled, including "An Evening with Jimmie Vaughan & Special Guests," presented by Fender and NAMM, which is free to all Summer Session attendees.
NAMM President and CEO Joe Lamond and a panel of industry leaders will present the second annual "State of the Industry Address," covering the current business climate and what's next in the music products industry.
Throughout the show, NAMM University is offering more than 40 free educational sessions. Scheduled topics include generating word-of-mouth marketing, buying and sharing groups for independent dealers, music lesson programs and market-building opportunities targeted to various population segments. The educational sessions will come to a close with four open roundtable discussions on Sunday afternoon.
"Summer Session is an ideal opportunity to come together as an industry and learn how to adapt to the changing retail model," said Lamond. "At this year's show, we've opened up the floor to get the NAMM Members communicating about changes in how business is done, opportunities presented by these changes and ways we can work together to benefit the entire industry."
The 2007 NAMM Show will take place January 18-21, 2007, in Anaheim, Calif.
About NAMM
The International Music Products Association, commonly called NAMM in reference to the organization’s popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $16 billion global musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies. For more information about NAMM, interested parties can visit www.namm.org or call 800-767-NAMM (6266).
 
